TripAdvisor thrashes competitors on Google

TripAdvisor was the most visible website on Google for foreign hotel searches last month, according to a report by Greenlight.

It found that the travel review site ranked top for 144 keywords, including 'Dubai hotels', in long-haul searches. In the short-haul market, it ranked top for six keywords, including 'Rome hotels'.

TripAdvisor achieved a 68% share of voice in long-haul searches, thrashing its competitors. Expedia ranked second, with only a 26% share, followed by Marriott and Laterooms.com, which each achieved a 17% share.

In short-haul searches, TripAdvisor achieved a 52% share, followed by Laterooms.com with 33% and Expedia with 31%.

Earlier this week we reported that TripAdvisor was the most influential hotel-related website on social media.

For the full report, go to http://www.greenlightdigital.com/gossip/sector-reports-hotels/hotels-sector-report-issue-15-february-2013-1/

http://www.travelmole.com/news_feature.php?news_id=2005776&c=setreg&region=2

Many people already know or have heard of TripAdvisor. It is seen as the leading online website for travellers to view hotels, destinations, attractions, all of which is accessible through the click of a button. There have been many competition who have tried to rival TripAdvisor but have failed to compete. The reputation of TripAdvisor is impressive and I believe there is room for improvement. With the fast growing technology, can the most influential advisor for travellers improve?